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MEJO 634. Public Relations Campaigns. 3 Credits.

In this capstone experience, students apply concepts and skills from earlier classes to develop a campaign plan for a client organization. Activities include conducting background and audience research; developing realistic objectives, strategies, tactics, and evaluation plans; producing a portfolio of supporting materials; and pitching the campaign to the client. Previously offered as MEJO 434.
Requisites: Prerequisites, MEJO 332, 379, and 531.
Grading status: Letter grade.